Displaying 1 - 36 of 1429 results
When Gautam Narang founded Visual Smugglers in 2017, it somehow felt right. Gautam has always been behind the camera. The Founder was lucky enough to find the perfect team to support the agency's ambitions - with less talk, more...
Posted by: Creativepool Editorial
Clients. We love them, sometimes we hate them. They are what keeps this industry going - the makers of the creative sector, in a sense. Without them having needs, agencies wouldn’t be offering solutions; it is a business relationship based on...
Posted by: Antonino Lupo
I recently met a girl who worked in marketing at one of the UK’s leading charities. They’d just put out a great ad - simple, emotive, affecting - so I congratulated her on the work. ‘Well’, she said, ‘I don’t see...
Posted by: Emily Jeffrey-Barrett
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
Sister Mary, a new strategic design agency founded by Leigh Chandler, has unveiled the design for a limited-edition run of intricately designed votive candles. The client? Leigh herself. Leigh, whose 20 year career has seen her design for major...
Posted by: Creativepool Editorial
“Fake it until you make it” is a common adage in the creative industries but never before has it rang so true as with the spoof ad agency created to satirise the notoriously amoral oil and gas company Saudi Aramco. Climate collective...
Posted by: Benjamin Hiorns
UK businesses have been warned to look out for ten red flags when engaging with a digital marketing consultancy, such as guaranteed results, lack of transparency, a focus on vanity metrics and more. Despite current economic challenges, the first...
Posted by: outbloom
Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...
Posted by: Benjamin Hiorns
England and Chelsea footballer, Raheem Sterling, and industry icon and music video director, Carly Cussen, recently launched their own creative production agency - Playmaker Films. Sterling and Cussen have a track record of working together to...
Posted by: Creativepool Editorial
I once had a boss who said, “I think we got away with that one” after just being told by the Chairman of a global cereal brand our creative proposals were “the biggest load of crap [he’s] ever seen”. We were fired the...
Posted by: Creativepool Editorial
People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...
Posted by: Creativepool Editorial
For many businesses, choosing a branding agency might be one of the most profound decisions to consider. Not only will this agency help define how the world views your business but how it views itself. They will help transform your business into a...
Posted by: Creativepool Editorial
Drew McMillan, Director of Internal Comms & Engagement for Deloitte UK, gives us his ‘top five’ ways to ensure copacetic success with your creative agencies. As a Comms professional of 25+ years, almost always working in-house and...
Posted by: Stocks Taylor Benson
Gravita is a full-service agency based in Leeds that was very much ahead of the curve as far as remote working is concerned. Indeed, they were a fully remote company from the very start when the doors opened back in 2012. They have spent the last 10...
Posted by: Creativepool Editorial
Sonic and audio branding is a much fascinating field in the industry, and one which is certainly growing. Blending corporate identities across an almost-all-encompassing sensorial experience is bound to be the future of marketing, and if that's true,...
Posted by: Creativepool Editorial
I’ve been married 21 years this year. That’s apparently celebrated via the gift of Brass things (which seems a bit mean). But it’s rare to see a design agency celebrate past paper (1 year) or cotton (2) or leather (kinky - but also...
Posted by: Simon Manchipp
As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...
Posted by: Creativepool
It is a widely known fact that big clients do things differently. The largest organisations in the modern brandscape will have millions of dollars to spend in marketing budget, but they obviously won’t be keen on spending them all in a risky...
Posted by: Antonino Lupo
If we are to change the 'broken' agency model, hybrid partnerships may be a great place to start. A hybrid partnership brings down any and every wall between client and agency, by fostering a collaboration between the brand and the agency's team....
Posted by: Creativepool Editorial
As businesses, agencies have the grave burden to make profit with which they can generate growth and help the team thrive. With that in mind, pricing your agency services is arguably the most difficult part of founding and running a successful...
Posted by: Antonino Lupo
Design is a fundamental pillar of the creative journey. Whether you’re a retail brand looking to stand out from the herd, a startup trying to cultivate some kind of identity or an agency looking for something special to pull your latest...
Posted by: Benjamin Hiorns
Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...
Posted by: Indigo Design Award
Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...
Posted by: London Advertising
Becoming a freelance designer (or any kind of freelance) is not an easy decision to make. It’s pretty tough actually. You give up on things like having a fixed salary, paid vacations and stability in your financial life that some people love. But...
Posted by: Fernando Ifran
London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...
Posted by: Creativepool Editorial
Publicis Conseil launch digital Renault F1 campaign Publicis Conseil & Renault have released a bold new digital campaign, which will lead to some lucky fans having their names printed on the Renault F1 car at the next Grand Prix. The idea behind the...
Posted by: Creativepool Editorial
It was revealed yesterday that Transport for London has ended its 15 year long relationship with M&C Saatchi, with TFL currently reviewing its ad account as part of a statutory review, which includes work for the Greater London Authority and its...
Posted by: Creativepool Editorial
According to the results of the 4th Annual Effie Effectiveness Index, Effie Worldwide has named the Omnicom Group's BBDO as the most effective agency network in the world. These results are determined by the performance of the world's major agency...
Posted by: Benjamin Hiorns
The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...
Posted by: Benjamin Hiorns
It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...
Posted by: Benjamin Hiorns
Richards/Lerma, a creative agency based in Dallas, Texas, have recently been selected as the creative agency by Mexican themed fast-food restaurant Pizza Patron. This new relationship will see the agency undertaking all traditional, digital and...
Posted by: Benjamin Hiorns
by Magnus Shaw. A couple of years ago an ailing roadside restaurant chain called in a radical TV chef to boost their menu and therefore their revenues. They refurbished some tired looking outlets, hired new people and ran a fairly hefty marketing...
Posted by: Creativepool
Doppler & Dubbs covers the entire range of the sound postproduction process and have over 40 years years of industry experience to draw from. Working as a team, their skills cover the entire array of the sound post and music production processes...
Posted by: Creativepool Editorial
This week, we caught up with Mark Baxter, Founder at Baggi, to discuss his young agency’s beginnings and optimistic future. How was your company born and where are you based? BAGGI were born in the middle of lockdown. It felt like the right...
Posted by: Creativepool Editorial
Charlie Mawer, Executive Creative Director at Red Bee, discusses the journey of Red Bee Creative. How was your company born and where are you based? We’re an agency born in TV and we’re based in Broadcast Centre, White City. Red Bee...
Posted by: Creativepool Editorial
A creative director with over a decade of experience, Silvia is a fascinating individual that loves to experiment with ideas and let her mind run wild. As Co-Founder and CD at the Obelisk Agency, she has worked for everyone from tiny startups to...
Posted by: Creativepool Editorial